So I guess that the hot new high is snorting gourmet chocolate powder. It’s called Coco Loko because, well, just because. I guess this is for people that want to be drug dealers and make shoeboxes full of money without the risk and hassle of getting killed by a Mexican cartel.
Unclear exactly what this Coco Loko stuff actually is. Owner and founder Nick Anderson says that it took him several months of sniffing various mixes that either “didn’t have enough stimulants” or “just burned too much” before finally settling on the current set of ingredients — raw cacao powder, ginkgo biloba, taurine, and guarana. Supposedly, the result is a Red Bull–like brain rush that lasts 30 minutes to an hour without the side effects of a sugar crash.
Coco Loko founder Nick Anderson and cocoa powder snorting apparatus
But in reality who the heck knows? Nobody is doing any testing on this crap. even the FDA gave it the old ¯\_(ツ)_/¯ when asked what they plan to do about Coco Loko. I’ll be in Europe in August so I’ll make it a point to do some field work into this but my prediction is that this fad won’t last until Labor Day.